SPOKANE, Wash. — Adams Tractor, a Spokane family-owned business, will shine locally Sunday during the 2023 Super Bowl commercials.
According to a post on the company's Facebook page, people who live in Eastern Washington will see some familiar faces on TV during the game. The commercial includes Spokane Quaranteam and Giving Back Packs creator Rick Clark, Gonzaga Basketball player Rasir Bolton, Spokane Chiefs mascot "Boomer," and Spokane Eats Blogger Chandler Baird. This commercial will air just in the Spokane/Coeur d'Alene market and not nationwide.
Adams Tractor is one of many ads viewers will see locally during Sunday's game. Big-name advertisers will feature their ads nationally during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
The tractor company, serving farmers and homeowners in Eastern Washington, was first founded in 1929 in Spokane. Almost 30 years later the store expanded to Coeur d’Alene, Colfax, Lewiston and Bonners Ferry.
The commercial was created by Victory Media, which posted a preview of the ad on its Facebook, and shared the following post:
"We are really excited for the premiere of Adams Tractor’s Super Bowl commercial this Sunday! It’s not every day that you get this many Spokane icons and legends in one place and in one commercial. Here is a preview of what’s to come!" the company said on its post.
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