SPOKANE, Wash. — Ice cream may not be the best way to warm up in the winter, but that doesn't stop some local ice cream shops from serving up scoops. Ice cream sales decline during the cold season, but The Scoop adapts their store so that the business survives.
The Scoop focuses on creating a warm, inviting atmosphere. They want customers to be able to warm up in their shop, and enjoy food other than just ice cream.
They sell sweet and savory waffles, warm coffee and of course ice cream. Owner Jennifer Davis said those products help boost sales in the morning.
"It's so warm in here. It's cozy. You might want hot coffee when you get in here, but you might end up wanting ice cream before you leave," loyal customer Jo Schafer said.
Schafer comes into The Scoop three to four times a week, even in the winter. She said she loves their coffee and the sense of community the business has built.
That community is what helps get The Scoop through the winter months.
"The people that come are faithful and regular, and the new people who come just fall in love with it too. I've watched it," Schafer said.
Throughout the winter the owner can focus on themed promotions and unique ways to bring in those new customers.
Despite the cold weather, Davis said Ice Cream is still their top seller all year round.