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  • Researchers track Super Bowl commercial opinionsadd to reading list  

    Posted on February 4, 2013 at 4:11 PM

    Updated Thursday, Dec 5 at 12:01 PM

    The study found that just because a person liked a commercial, it did not mean that person was any more likely to buy the product being advertised.

    By KREM.com & Shawn Chitnis
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