Albertsons buys naming rights for Bronco Stadium for $12.5M

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by KTVB

KREM.com

Posted on May 22, 2014 at 7:35 AM

BOISE -- A major announcement from Boise State University Wednesday: Bronco Stadium is getting a name change.

BSU President Dr. Bob Kustra announced Wednesday morning that Albertsons LLC has committed $12.5 million over 15 years to the university for the naming rights to the school’s famous stadium with the blue turf.

Kustra said this move was necessary for the school to remain competitive. Kustra acknowledged that everyone, including the players and the president, have a chip on their shoulder.

Images of the new logo were displayed on a big screen at the Stueckle Sky Center. Albertsons will have its logo displayed on three different places outside the stadium. The logo will also be displayed on the blue turf.

"This partnership helps us maintain the ability to provide a first-class experience for all of our student-athletes," said BSU Athletic Director Mark Coyle.

“It is our privilege to support Boise State,” said Bob Miller, CEO of Albertsons LLC. “Albertsons has chosen to link our name with Boise State because we admire and share their commitment to the values of becoming part of the community, integrity, hard work, developing leadership and continuously learning and improving. This July marks our 75th year as a company, and growing our partnership with Boise State is a wonderful way to celebrate that accomplishment and extend our reach as the Official Grocer of Boise State Athletics.”

The agreement secures Albertsons Stadium through 2028, subject to approval by the Idaho State Board of Education at their meeting on June 18.

 

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