The leaders of social and digital media companies stepped up to help spread information during Superstorm sandy relief efforts.
Twitter offered free promoted tweets for the Red Cross, FEMA, the New York City Mayors Office, and other government accounts.
Sandy was also given its own page showing top accounts to follow and live updates.
The Google Crisis Response Team developed a map around Sandy.
The New York Times removed its usual pay wall on Sunday evening for both its web site and its mobile apps.
An editor with The Wall Street Journal tweeted that the whole site will be available for free.