Presidential $100,000 Twitter trends backfire

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by CHELSEY BROOKS

KREM.com

Posted on September 6, 2012 at 4:52 PM

Updated Friday, Sep 7 at 6:02 AM

This presidential election has been big in the social media world, but recent Twitter promotion hasn't gone over quite like the parties had hoped.

During the Republican and Democratic National Conventions, both parties paid for promoted tweets according to Mashable.com. They said promoted tweets cost upwards of $100,000.

Romney promoted "#romneyryan2012" during the Republican National Convention. Later, the Republican Party and a Conservative PAC, bought #areyoubetteroff and "#16trillionfail during the Democratic National Convention.

The Obama campaign joined in Thursday with #forward2012.

A large amount of responses to each promoted trend, have been exactly the opposite of what the buyers wanted. Users are tweeting sarcastic and snarky things using the hashtags.

One user responded to Dem's trend by saying, "'#forward2012' because if you look back at Obama’s failed presidency, you won't vote for him."

One tweet used the republicans trend and simply said, "'#areyoubetteroff?' no. Signed, Osama Bin Laden."

The main question floating around the social media world now is whether these twitter trends are a waste of money. Click here to share your thoughts.

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