Liberty Lake company goes big with augmented reality technology


by Shawn Chitnis &

Posted on April 19, 2012 at 6:24 PM

Updated Thursday, Apr 19 at 6:42 PM

LIBERTY LAKE-- A Liberty Lake company is getting recognized at the national level for its use of a new technology. They're one of a handful being asked to transform a household name's advertising approach on new platforms.

Gravity Jack uses augmented reality, a technology similar to what let's you see that yellow line on your TV when you're watching a football game, even if it's not actually there.

Now they're bringing that technology to your smart phone.

A poster of Lady Gaga may look like any other you've seen, but with the use of augmented reality, when you pull up the right app on you're iPad, that poster becomes something more.

That same technology can transform you're business card with the use of an app on you're phone.

Liberty Lake based Gravity Jack started in November of 2009. In less than three years it's gone from a staff of 4 to a team of 43.

Earlier this month, Gravity Jack was selected by Ad Age to be one of six companies to pitch a new campaign for Budweiser using this technology. They were chosen out of thousands that applied.

Recently they used augmented reality to help a New York toymaker who wanted to add it to his popular plush toy.

The app they created uses cards that come with the toy to cue a game you can play on a tablet.

The company continues to grow taking on more clients and always looking for more people to add to their staff.

The company say to keep an eye out for them because they hope to one day have augmented reality in your glasses.