NEW YORK (AP) — Twitter and Comcast have signed a TV partnership that will let viewers access television shows and buy movie tickets directly from a tweet.
Twitter Inc. and Comcast Corp. said Wednesday that a new feature that's part of the deal will let customers of Comcast's Xfinify TV service tune in to programs by clicking a "see it" button in a tweet. In a statement, Comcast CEO Brian Roberts calls it "an instant online remote control."
The button will allow Twitter users who are also Comcast customers to set DVRs, tune in to shows online, on TV or on mobile devices. They can also buy movie tickets through Fandango.
The deal is more expansive than the advertising partnerships Twitter has signed recently with TV content providers such as CBS and the NFL.