Yahoo buys Bignoggins for more bright ideas

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Associated Press

Posted on July 2, 2013 at 7:08 AM

Updated Tuesday, Jul 2 at 7:08 AM

SUNNYVALE, Calif. (AP) — Yahoo is making another small acquisition as part of the Internet company's effort to make more compelling applications for smartphones and tablet computers.

The latest deal brings the technology and expertise of Silicon Valley startup Bignoggins Productions to Yahoo Inc.'s line-up of services for fantasy sports leagues.

Bignoggins, started three years ago in San Jose, Calif., by Jerry Shen, is the maker of popular mobile-device apps like "Fantasy Monster" and "Draft Monster."

Those apps are no longer distributed, but the technology underlying them is used in Yahoo's own services.

As with most of the Sunnyvale, Calif., company's recent acquisitions, Yahoo didn't disclose the financial terms.

The 30-year-old Shen is the only Bignoggins employee joining Yahoo. He will be based at Yahoo's California headquarters.

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