Wendy Kaufman, Snapple
If Fogle is considered the champion of spokespeople, then Kaufman could be called the pioneer. The now 54-year-old was an employee in Snapple's order department in 1991 when she made it her mission to answer every customer letter the company received.
She made herself the head of public relations for the at-the-time small company because she could "publicly relate," she says, and parlayed her spunk into commercial fame. She stayed on with the Snapple brand through multiple corporate changes as the company was bought and sold before finally hanging up her "Snapple Lady" persona in 2008.
"My parents both got sick and I had a house fire that burnt down my house in Massachusetts," Kaufman told ABCNews.com of what she did in the time after. "I just took a time of breathing and getting myself together and I was so closely equated with Snapple that I needed time to regroup and figure out what's next for me."
For five years, Kaufman, split her time between New York City, Florida and Massachusetts with her husband, Steven. Now, however, she is ready to return to the public eye and has just the idea for her big comeback.
"My cousin called me and said, 'You'd be a no brainer for Twinkies,'" Kaufman said of the beloved snack treat that returned to stores this week after its maker, Hostess, went bankrupt.
"It's such a perfectly relatable brand for me," she said. "I was the beginning of reality TV and social media so it'd be funny if I could go back to my roots in some way."