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SEATTLE – It's already become a regular thing to see $4 a gallon and higher in places like Vashon Island, but it's now hitting Western Washington's mainland.

At tiny Spirit Gas in Seattle's Ballard neighborhood, regular reached the $4.05 a gallon mark Monday.

$4.15 will get your day started with a grande intense mocha at Tully's.

$4.25 buys a burger at the Ballad Smokeshop restaurant and lounge.

It also buys you a flagship red ale and change at the Jolly Roger.

And at Archie McPhee's you can get a giant pencil or a windup, hopping lederhosen.

But at the pump, $4 is hard to stomach at the pump.

"Yes it is, but the grocery stores and everything is like that right now," said customer Gail Kriley.

Hezel says he only sells a few hundred gallons a day, mostly to longtime, full serve regulars.

"Everybody that's shopping price left long ago. Little stations like me haven't been competitive in ten years," said owner Harold Hezel.

Regulars like Nancy Pratt, who wouldn’t trust her classic Camaro to anybody else.

"I really don't pay much attention to it, I'm sorry, but I need it and so, what do you do? You buy it," said Pratt.

"It'll just keep going. It'll not stop. It'll be $5 pretty soon. It was just a year or so ago it was $2," said customer Jamie Hills.

Outrage over $2 gas? We did that story back in March of 2005. $3 a gallon was the story in June 2006.

Now at $4, Hezel is taking in $20 - $30 in profit a day.

"On self serve, I'm making about 11 - 12 cents a gallon if you pay with a credit card, which about 80 percent of everybody does," said Hezel.

A viewer tells us gas on Vashon Island is $4.20. If people maintain their driving habits and world oil production and prices stay the same, don't be surprised to see a lot more of this come summer.