Apple bumps Coca Cola as most valuable brand

Apple bumps Coca Cola as most valuable brand

Apple bumps Coca Cola as most valuable brand

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by KREM.com

KREM.com

Posted on September 30, 2013 at 5:41 PM

Updated Monday, Sep 30 at 5:41 PM

NEW YORK -- Apple has become the most valuable brand, overtaking Coca-Cola from the top spot after a 13 year run, according to a report.

The consulting firm Interbrand said Apple's value is $98.3 billion, which is up 28% from the 2012 report.

Google rose to the number two spot, and Coca-Cola dropped to number three.

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