Kickstarter backers seem to have an intense craving for potato salad.
What started as a $10 quest to make a potato salad has transformed into a $37,000 crowdfunding campaign. The project started by Zack Brown to make a potato salad crossed the financial threshold Monday.
"Basically I'm just making potato salad," writes Brown on his Kickstarter page. "I haven't decided what kind yet."
As of Tuesday morning, the project has over 3,400 backers and raised more than $37,000 -- and counting.
Throughout the course of the campaign, Brown as added new stretch goals, such as "better mayonnaise," a live stream of the potato salad's creation and a "potato salad party."
The funding period ends on August 2.