Super Bowl Ads: Winners and Losers

Super Bowl Ads: Winners and Losers

Super Bowl Ads: Winners and Losers

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by Frank Mungeam, KGW.com Staff

KREM.com

Posted on February 3, 2014 at 10:27 AM

Updated Monday, Feb 3 at 1:37 PM

It was not just a Super Bowl for the football teams. It was also the biggest battle of the year for advertisers. 

This year's Super Bowl featured everything from an amorous bull going on a hot date to David Beckham losing his shorts. There was a hoard of muscle men bearing down on a tanning salon that made its website using GoDaddy, and this year's Budweiser Clydesdale heart-tugger, this time with a puppy added in.

Bob Dylan extolled Made in America while U2 offered a free song download, with the proceeds going to combat AIDS. Cars and electronics - from internet to cell phones to tablets - vied for the hearts and wallets of consumers. Alert northwest viewers might also have noticed a cameo by Portlandia star Fred Armison, revealed in a slow pan giving movie star Bruce Willis a full-body hug in Honda's safety focused #hugfest commercial. 

For the 2014 Super Bowl, KGW partnered with Portland-based Dialsmith to give viewers the chance to "rate the ads." Viewers in eight other cities across the U.S. joined Portland Metro residents in voting for the best - and the worst. 

By kickoff of the Super Bowl, nearly 25,000 votes had already been cast by people who viewed and voted on the ads.

More: View / Vote for Best & Worst Ads

Here were the early winners, and losers of the Super Bowl of Ads:

· Top rated ad amongst pre-released: Budweiser “Puppy Love” (68.3 out of 100)

· Lowest rated ad amongst pre-released: GoDaddy “Bodybuilder” (49.7 out of 100)

· “Super Second” currently belongs to Budweiser “Puppy Love” at 77.83

· “Stinky Second” currently belongs to GoDaddy “Bodybuilder” at 49.45

· Top auto ad currently is Toyota Highlander “No Room for Boring” at 58.3

· Top technology ad currently is T-Mobile “Tebow No Contract” (#2) at 53.9

Voting will continue through Monday. Check back for updated results. 

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