MTV to premiere series on app

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by Associated Press

Associated Press

Posted on October 25, 2013 at 9:02 AM

Updated Friday, Oct 25 at 1:04 PM

NEW YORK (AP) — There's a new technological milestone for television happening on Friday. MTV is releasing a full season of its new series about a downtrodden high school football team on its mobile application a week before the first episode is seen on TV.

MTV's release of "Wait 'Til Next Year" on its app is reminiscent of when the streaming service Netflix made an entire season of the drama "House of Cards" available at the same time.

Nearly 2 million MTV apps have been downloaded primarily on iPhones and iPads since MTV made them available in June. The network recently experimented by making extra content from its Miley Cyrus documentary available exclusively through the app.

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