Spokane develops strategy to sell itself to big conventions

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by Breanna Roy

KREM.com

Posted on May 24, 2013 at 6:43 AM

Updated Sunday, Nov 24 at 5:48 PM

SPOKANE, Wash. – Spokane has more than 100 meeting planners coming to town for a conference and that means it has that many opportunities to make a good impression so those meeting planners consider the city for their big events and conferences.

Visit Spokane sees it as a tremendous opportunity for Spokane to sell itself. The tourism and visitors’ bureau developed a booklet called “Spokane City Drive.” It shows Spokane’s unique icons and includes a few facts to make sure everyone marketing Spokane is on the same page on what they are telling visitors.

“That consistency and that strength in always sharing the same high points and everything is a sales advantage and it really demonstrates that we’re in it together,” Visit Spokane President and CEO Cheryl Kilday said.

On Thursday afternoon, more than 30 people from hotels, Spokane International Airport, Spokane Convention Center and Visit Spokane got together to follow the “Spokane City Drive” so they know what the meeting planners will experience when they visit in June.

“We’re really concentrating, though, on how we pick the routes that we take them,” Kilday said. “Because there are days that traffic or construction or potholes all play a part into what we’re showing a meeting planner.”

Without this proactive planning, Kilday said Spokane risks losing potential big events to its competitor cities like Portland, Seattle and Vancouver.

Visit Spokane plans on using the “Spokane City Drive” booklets as an ongoing tool in marketing.

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