App with N. Idaho ties monitors children's online activity



Posted on June 2, 2014 at 5:40 PM

Updated Friday, Jun 13 at 10:38 AM

KOOTENAI COUNTY, Idaho -- A company that tracks your children’s interactions in cyberspace and had thousands of subscribers was marketed by a North Idaho mother.

KREM 2 News shared the company's story in 2013. Since then, the company has grown by thousands of subscribers.

READ: App helps parents monitor children's social media

Hannah Masters of Coeur d’Alene helped market the UKnowKids technology. It monitors your child’s text messages and social media accounts. It looks for keywords that could be inappropriate.

Masters said the technology was catching on in 2014.

"So, basically, he had gotten a text message from this person, that said ‘hey dude did you get the beer?’” said Masters. "And so that generated a notification, and it came to my email, and I click on it and it shows me the full exchange."

The program singles out inappropriate words. The online service monitors texts and social media accounts for those key words. It also looks for users who might be an adult portraying themselves as a child online.

"We have thousands and thousands of subscribers. We have over 100,000 views on our YouTube channel. We're getting out there,” said Masters.

Another feature allowed parents to know when their children arrived at their destination.

"What this allows you to do, is you can set up fences. So if the agreement is he's going to go downtown, or whatever, whatever it is, I don't have to nag him. I get alerted when he gets there,” said Masters.

Master’s son said he did not mind the tracking.

"My friends, I'll be texting them, and then they'll say something, and I'll be like 'Oh my mom's going to see that,’” said son Sean Masters.

CONNECT: Visit the UKnowKids monitoring website