This year's four Bloomsday print ads, which are takeoffs of posters promoting major motion pictures, are drawing rave reviews, according to Bloomsday Race Director Don Kardong.
"It's not always easy to come up with different approaches to promote an activity as basic as running,” said Kardong, "But our designers have proven to be very creative at doing that, and people really love them.”
The ad series was designed by Steve Merryman of Sigma, the company that produces most of Bloomsday's ads and printed materials. Each one features a different type of movie—zombie, musical, monster and caveman—along with tongue-in-cheek text that simultaneously promotes the imaginary movie and the Bloomsday Run. The zombie movie ad screams, "They're 50,000 strong, and they're right behind you!” while the monster ad, which features an enormous reptile reminiscent of Godzilla, blasts the headline, "This year, everyone runs!”
Online registration for the 36th annual Lilac Bloomsday Run is available at www.bloomsdayrun.org for the $17.00 fee until Sunday, April 22nd After that, the registration fee increases to $35.00, either online (April 23-29) or at the Convention Center on Bloomsday weekend.