Relativity calls its Snow White 'Mirror Mirror'

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Associated Press

Posted on November 4, 2011 at 7:03 PM

Updated Sunday, Nov 6 at 10:02 AM

LOS ANGELES (AP) — The first of two live-action Snow White movies set for release next year is getting a slightly ironic title: "Mirror Mirror."

That's the name Relativity Media has picked for its comedy-action adventure starring Julia Roberts as the Evil Queen, Armie Hammer as the prince and Lily Collins as Snow White. The movie is set for release March 16.

Less than three months later, on June 1, Comcast Corp.'s Universal Pictures is set to release its action flick starring Kristen Stewart and Chris Hemsworth in the title roles of "Snow White and the Huntsman." In Universal's version, Charlize Theron is the Evil Queen.

Although both movies make use of the fairy tale made famous by the Brothers Grimm, the studios are saying they're different enough and spaced far enough apart to both succeed.

Hollywood usually resolves fights over titles through the Motion Picture Association of America's Title Registration Bureau, a voluntary system shared by major studios for registering movie titles and handling objections.

Universal had set "Snow White" in its title much earlier and Relativity didn't succeed in its bid to also use the heroine's name in the title of its movie.

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