Discount theater in Post Falls showing its last movie Sunday

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by Honora Swanson & KREM.com

KREM.com

Posted on January 25, 2012 at 12:46 PM

Updated Saturday, Nov 23 at 3:03 AM

POST FALLS, Idaho-- A low-cost movie theater in Post Falls will close down this weekend, and the general manger blames the community lack of support, not the economy, for the closure.

The Post Falls Theater has been going strong for 15 years, but a dozen workers are set to lose their jobs Sunday.


General Manger Julius Vichinsky takes pride in his affordable cinema that constantly gives back to the community, but he says residents do not return the support.


“Our goal was to be a family business and be here for the community, but it’s very disheartening to know that you’re doing that and you don’t get a response,” Vichinsky said.


The theater has given money and tickets to disabled adults, activity groups, and sports teams, but recipients turn their back on the theater, according to Vichinsky.


“I’m not talking about everybody individually, but really, we had people coming to the door asking for donations while they were on their way to another movie theater,” he said. “No matter how much we gave, we didn’t get those people coming to our doors.”


Vichinsky admits the problems amounts to more than lack of support. He cannot compete with what corporate theaters have. Vichinsky he cannot fill the seats even with $2 tickets.


“We don’t have stadium seating. We don’t have digital projection,” he said.


The theater also plays second-run movies that are now a few months old, but some customers enjoy the theater and feel disappointed to see it go.


“This is the place where we always come see our movies, and it’s really fun to watch movies on a huge TV,” Brad Bodas, a customer, said.


The last movie will play Sunday night. Vichinsky plans to open a theater in Post Falls at a smaller location.

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