Wash. health exchange debuts rap ad campaign

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by DONNA GORDON BLANKINSHIP/Associated Press

KREM.com

Posted on February 19, 2014 at 9:36 AM

Updated Wednesday, Feb 19 at 8:01 PM

SEATTLE (AP) -- Depending on your age, you may find the new commercials promoting the Washington health exchange laugh-out-loud funny, somewhat amusing or just plain cringe worthy.

That was the intention of the new campaign debuting on TV, radio, online and in print on Wednesday.

Exchange spokesman Michael Marchand says they wanted to catch the attention of young people, between the ages of 18 and 34, who may not know the value of having health insurance.
 
The video and audio ads feature two new characters: rap singers who think health insurance might be a good topic to sing about. In the commercials, they interview real users of the Washington health insurance exchange, to get some ideas for their lyrics.
 

 

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