Shoppers still ‘buying down’
Posted on April 2, 2013 at 4:54 AM
SPOKANE, Wash. – While economists say we’ve entered into a “recovery,” you wouldn’t know it by going into a grocery store.
Walmart’s Eastern Washington market manager Kyle Windhorn said, more than ever, people are “buying down.” That means they are choosing lower quality choices in order to buy within tight budgets.
“So where we might’ve sold choice cuts more in the past, we sell more select,” Windhorn said. “Or we sell more chicken than we used to do beef. Or we sell more ground beef than we used to sell steak. So we’re seeing the customer trading down to make it with their budget, especially at the end of the month.”
Additionally, many people are choosing to cut healthy produce from their lists in exchange for cheaper, unhealthier foods.