SPOKANE, Wash. -- The Ice Bucket Challenge has swept the World Wide Web and is showing no signs of slowing down.
It is a challenge asking people to dump ice water on them to raise awareness of Lou Gehrig’s disease, or ALS. If the person chooses not to dump water on them, they are asked to donate to an ALS research group. People often tape the challenge then upload it online.
The challenge started July 29 and has already set records for the fight against ALS. According to the ALS Association, the fundraiser has brought in at least more than $31 million in less than a month.
Compare that to other campaigns like Movember. It raises awareness and money for prostate cancer and brought in about $20 million in 2013.
The Go Red campaign to raise awareness and money for women’s hearth health has raised about $36 million this year.