OLYMPIA, Wash. -- A campaign that supports universal background checks for gun sales will start running TV ads this week.
Washington Alliance for Gun Responsibility spokesman Geoff Potter told The Associated Press Wednesday night that that the 30-second ad in support of Initiative 594 would run on Seattle broadcast channels starting Thursday. While he wouldn't cite the exact price, he said that "hundreds of thousands" of dollars were spent on the campaign's first ad.
Featured in the TV ad is Don Pierce, a former Bellingham police chief and the former executive director of the Washington Association of Sheriffs and Police Chiefs.
In the ad, Pierce says that the ability to buy a gun online or at a gun show without a background check is a "dangerous loophole."
A rival campaign, which is seeking to prevent such an expansion of checks, started its TV and radio ads earlier this week.