BELLEVUE, Wash. -- He knew there had to be an easier way. After seeing his wife Angela struggle to capture candid moments of their three boys, Thomas Hurst scoured the web looking for a solution.
One day, as he was watching TV and flipping the channels with his remote, a light bulb came on. Why couldn’t he take photos holding his iPhone like a remote?
That’s when COVR Photo was born.
COVR Photo is an iPhone case with a built-in lens. A prism sits over the existing iPhone camera and redirects the image right into the lens. You are able to see the picture on your screen and, using one hand, simply push the button and take a photo.
“We see a lot of selfies and posed pictures and those are great, if that's what people want to take. But this case is just a tool that allows you a third option of just being able to be that fly on the wall in an interesting world, whether you're out at a party with friends or whether you're out with your kids and just being able to catch the world as you see it,” said Hurst.
Hurst, a former photographer at the Seattle Times who has won numerous awards, knows a thing or two about taking a good picture. He never set out to be an entrepreneur, but when his wife was diagnosed with late-stage cancer two years ago, they made it their mission to document as many special moments as they could as a family.
“I really made it for her. But I started to think how many families out there who could be struggling with the same things we are could benefit from it,” said Hurst.
Before being manufactured, Hurst rallied professional photographers and moms to test out the product. Kristen Hash is one parent who has been using COVR Photo for the past few months and she says it’s changed the way she takes pictures of her 3-year-old son.
“I’ve found he has really no idea what I’m doing. He’s just in the moment,” said Hash. “I have plenty of photos of him that are posed and cheese. But, him just being him, those are hard and those are my favorite pictures that I’m now able to capture.”
When asked how he feels about people using COVR Photo to take photos inconspicuously for the wrong reasons, Hurst said, “The truth is, I think with all the technology that's out there now, it's not about the technology. It's about the human heart and human spirit and if people choose to want to be like that, they're going to.”
Instead, Hurst is choosing to focus on the good that can come out of COVR Photo.
“I really do believe in a dream of seeing a lot of amazing pictures on Instagram and Facebook because you have a whole new way to shoot now. And I really do hope it does bless families. It's exciting to know that you're helping other people create amazing work,” said Hurst.
You can pre-order COVR Photo for iPhone 5/5s for $55. For more information, visit www.covrphoto.com.