Microsoft unofficially kicks off the Electronic Entertainment Expo in Los Angeles on Monday with its Xbox press conference.
Microsoft seeks to fuel momentum for its Xbox One video game console, launched in November. Last month, the company announced it would sell a version of the console for $399, matching the price of the rival PlayStatation 4.
Along with a price cut, the lower-cost Xbox One also drops the Kinect motion sensor, which had been billed as a critical component to the console.
"It's unusual that Microsoft responded that quickly," says Digital World Research analyst P.J. McNealy on the new Xbox model.
Microsoft has been adamant Kinect remains a core piece of the Xbox One, and could prove that will additional experiences and games that leverage the device.
However, Microsoft will likely use its E3 stage to showcase lots of games Xbox One owners can expect this holiday and beyond. Franchises anticipated to appear include Halo, Sunset Overdrive and possibly a new Gears of War.
Follow Brett Molina on Twitter: @brettmolina23.