Love Nelly's 2002 hit Hot in Herre?
Just tune into the San Francisco radio station that has been playing the song on an endless loop since Friday afternoon.
The loop is part of a publicity stunt before the station flips to a new format. The Univision-owned Latino Mix 105.7, is relaunching as Hot 105.7, RadioInsights.com reports.
Univision similarly played Frank Sinatra's New York, New York for more than four straight days before relaunching a station in Albuquerque, RadioInsights.com reports.
The Hot in Herre loop has inspired the hashtag #Nelly1057.
I kind of never want #Nelly1057 to end. It's comforting to know it will always be hot in herre— Laura | Atomique47 (@Atomique47) March 17, 2014
Funny thing is, it has been strangely and uncomfortably warm in my house the past few days. Coincidence? I think not. #Nelly1057— Nix Phantomhive (@NixInTransit) March 17, 2014
#Nelly1057 "Hot in Herre" is still playing...— Ms. Brooks™ (@TheREAL_MBrooks) March 17, 2014
Alas, all good things must come to an end.
The all-Nelly playlist will end at 5 p.m. Monday, according to Nelly's official Twitter account.
Listen Monday at 5p to Uforia's #nelly1057 it's gonna get Hot in The Bay area!! RT RT!!— Nelly_Mo (@Nelly_Mo) March 16, 2014