Dumb Starbucks in L.A. parodies real coffee shop

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by JOLIE LEE / USA TODAY Network and KING 5 News

KREM.com

Posted on February 10, 2014 at 10:50 AM

Updated Monday, Feb 10 at 1:40 PM

A parody of Starbucks called Dumb Starbucks gave away free coffee this weekend in Los Angeles.

The store is very similar to Starbucks except it has the word "dumb" in front of it.

A Feb. 7 tweet from @DumbStarbucks announced the store was open at 1802 Hillhurst Ave. in Los Angeles.

A spokesman for Starbucks told the Wall Street Journal that Dumb Starbucks "obviously" has no affiliation with Starbucks.

A Starbucks spokesperson told KING 5 News the company is aware of the store's existence and is evaluating the next step. The spokesperson says Starbucks is a protected trademark and, therefore, cannot be used.

Inside the Dumb Starbucks, the menu also looks very similar to the Starbucks menu, with the word "dumb" in front of the items, such as "Dumb Espresso" and "Dumb Frappuccino."

The coffee sizes are dumb tall, dumb grande and dumb venti.

There were even "dumb" versions of the CDs sold at Dumb Starbucks.

According to tweets, people waited for an hour for their free Dumb Starbucks coffee.

It's unclear who is behind the coffee shop. Dumb Starbucks is able to use the Starbucks name and logo because it is technically "making fun" of Starbucks and is considered "a work of parody art," according to a Dumb Starbucks letter.

Under the law, Dumb Starbucks is not a coffee shop but an art gallery, the letter says. "The 'coffee' you're buying is considered the art," the letter says. "But that's for our lawyers to worry about. All you need to do is enjoy our delicious coffee!"

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