Every time Marshawn Lynch scores a touchdown in Seattle, the Skittles rain down on the endzone. The Seahawks running back also eats the candy for fuel in games.
Up until now, Lynch has been an informal spokesman for the candy. But according to ESPN, Skittles will announce a formal deal with the player Tuesday.
The specific terms of the deal aren't known, but ESPN reports Lynch will be paid and his charity, Fam First Foundation, will receive $10,000 for every touchdown he scores in the Super Bowl.
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This deal would the first between the Skittles and a professional athlete.
Last week, Ad Age reported that Lynch playing in the Super Bowl could be worth $5 million to the rainbow candy brand.
ESPN's Darren Rovell wrote that Skittles would celebrate the partnership with limited edition "Seattle Mix" packages, but did not say where the candies would be available.