Seahawks fans can use Twitter to help light up New York City's Empire State Building in Seahawks colors as part of Verizon's #WhosGonnaWin program.
Each day leading up to the Super Bowl, Verizon will pose a game-related question to fans on Twitter using the custom hashtag #WhosGonnaWin.
The Twitter conversations will be monitored throughout the day and the Empire State Building's lighting designer Marc Brickman will turn the fans' predictions into a nightly show beginning at 6 p.m. each evening.
The Seahawks won the first night, with 68 percent of respondents saying the Seahawks will own the running game over the Broncos.
The show, which begins at 3 p.m. PST each evening, will open with a ceremony of lights celebrating the colors of all 32 NFL teams. At 3:55 p.m., the results portion of the show, set to music provided by NFL Films, will begin. The entire results show can be seen via a live stream at WhosGonnaWin.com and on NFL Mobile.
On Super Bowl Sunday, the Empire State Building’s lights will be synchronized to Super Bowl activities. A red, white and blue light show will appear during the national anthem, a virtual scoreboard will track the game action, and the fan’s Super Bowl predictions will be projected during halftime.
As soon as the game ends, a light show celebrating the Super Bowl XLVIII champions will light up the sky and their winning colors will appear on the building through the following day.