General Motors CEO Mary Barra said Thursday she fired 15 people who either were incompetent or irresponsible in their actions involving fatally flawed ignition switches that are linked to 13 deaths in crashes where airbags failed to inflate.
"A disproportionate number of those were in senior roles or executives," she said, but didn't identify them.
"A unique series of mistakes was made," she said. And the problem was misunderstood to be one of owner satisfaction and not safety. GM engineers didn't understand that when the switches failed, they cut power to the airbags.
She fired the 15 after an internal report she commissioned, conducted by former U.S. attorney Anton Valukas. She said the the Valukas report "is enormously painful" and details "fundamental failure" by GM in dealing with safety issues in years past.
There was "no conspiracy found" within GM and no specific decision "to trade off safety" for costs, she said the report found.
The Valukas report shows a pattern of "Incompetence and neglect" and discloses that "numerous individuals" failed to act to fix the switch instead of "finding ways to protect our customers."
"I hate sharing this with you as much as you hate hearing it," she told 1,200 GM employees assembled at the company technical and engineering center in Warren, Mich. The 15-minute speech, marbled with references to her pride in GM and its high-quality workforce, was broadcast live to other GM employees located elsewhere.
In a press conference afterwards, she said GM will compensate "everyone who has lost a loved one or suffered a serious injury." But she gave no details on how much compensation amounts,.
Barra told a U.S. House committee on April 1, during tough questioning, that she had hired Valukas "to conduct a thorough and unimpeded investigation of the actions of General Motors. He has free rein to go where the facts take him, regardless of the outcome.
"The facts will be the facts. Once they are in, my management team and I will use his findings to help assure this does not happen again. We will hold ourselves fully accountable."
Valukas led a similar inquiry after the 2008 collapse of Lehman Brothers.
GM on May 16 agreed to pay the maximum fine, $35 million, because it failed to tell the National Highway Traffic Safety Administration within five business days after determining the switches were a safety defect.
It also agree to "unprecedented oversight" by the government of its safety processes and agreed to turn the entire Valukas report over to Congress and NHTSA. Barra had fought to keep some parts of the report confidential.
Though the details spotlight dramatic failures within GM to aggressively seek out and fix safety problems, there is a bit of anti-climax to it.
GM already had blown the whistle on itself. In documents submitted to NHTSA as part of the recall of 2.6 million 2003-2011 small cars worldwide for defective switches, GM disclosed that its engineers first knew in 2001 the switches could unexpectedly move out of the "run" position.
That kills the engine, shuts off the power assist to steering and brakes, and usually disables front airbags.
In 2003, a dealership technician cited the switch failure, the GM documents show. And in 2004, engineer Gary Altman noted that the switch problem. In 2006, according to GM documents, switch engineer Ray DeGiorgio approved a revised switch that was less likely to move out of "run," but didn't give it a new part number.
Barra said in congressional hearings in April that failing to distinguish a revised part with a new part number is "unacceptable" and violates GM engineering rules.
In a 2007 meeting with NHTSA about another matter, GM disclosed, it was told about a 2005 fatal crash in which the switch apparently moved out of the "run" position and the front airbags failed to inflate.
GM's legal staff got involved, but the matter apparently didn't percolate to upper management until late 2013, and a recall was begun in February this year.
GM also is under investigation by the Department of Justice over whether there were criminal acts committed in a cover-up of the deadly flaw.
The Securities and Exchange Commission is probing GM to see if it misled investors.
Lawyers are suing on behalf of owners who claim their recalled vehicles have lost value. GM is fighting that in court in New York, citing the 2009 bankruptcy reorganization's protection from liability for "economic loss" due to pre-bankruptcy actions of what's called "old GM."