Cell phone carrier Verizon has partnered with Jennifer Lopez to launch a new brand of cellphone retails stores that will target Latino customers. The stores and brand is called Viva Movil by Jennifer Lopez. The stores will be staffed with bilingual employees and Lopez will be majority owner of the new venture and serve as its Chief Creative Officer, while being the face of the brand. In a press release Jenny said, As an entrepreneur, empowering the Latino community is at the core of what I choose to have my businesses stand for and exemplify. Viva Movil by Jennifer Lopez has launched its website and a Facebook shopping app and will roll out retail stores in Los Angeles, Miami and New York.