The American Red Cross has issued an emergency call for blood and platelet donations after seeing a spike in demand.

To encourage you to donate, the Red Cross is now offering incentives including a $5 Target eGiftCard™.

After issuing the emergency call, the Red Cross has reported a 30 percent increase in blood donation appointments through mid-July.

Still, nearly 61,000 fewer blood donations than needed were given through the Red Cross in May and June, prompting the emergency call.

The Red Cross says the shortfall is the equivalent of not receiving any blood donations for more than four days.

To schedule an appointment to donate, use the Blood Donor App, visit or call 1-800-RED CROSS (1-800-733-2767).