Agencies partner to help consumers receive free DTV

Agencies partner to help consumers receive free DTV

Agencies partner to help consumers receive free DTV

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by KREM.com

KREM.com

Posted on August 15, 2009 at 3:20 PM

Updated Tuesday, Sep 29 at 2:26 PM

WASHINGTON, DC - The Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) have partnered to produce antennaweb.org, an online antenna mapping program designed to help consumers and electronics retailers determine the proper outdoor antenna to use in order to receive free local broadcast channels.

The tool is particularly valuable to consumers as the U.S. approaches the February 17, 2009, deadline for the transition from analog to digital television.

"Cable or satellite subscriptions are not required for consumers to enjoy the benefits of digital television," said NAB President and CEO David Rehr.

"With the proper antenna, consumers can receive free, over-the-air digital broadcasts with higher picture and sound quality and access to multiple channels of free programming. Broadcast viewers can also access interactive video and data services that are not possible with traditional analog technology, including enhanced closed-captioning."

AntennaWeb.org is an online interactive database that advises consumers on the usage of an outdoor antenna to receive over the air television signals.

AntennaWeb users simply input their home address to determine what over the air broadcast signals are available and which outdoor antenna to use.

The program's database accounts for obstructions such as hills, trees and buildings between the transmitter and the receiving antenna that can interfere with a broadcast signal and affect picture quality.

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